OGDEN-WEBER TECHNICAL COLLEGE
CAMPAIGN
LEVEL UP
Ogden-Weber Technical College (OTECH) sought an innovative marketing campaign to increase enrollment, raise awareness among adults 18–45, and explain how technical education fills a need in career advancement and can provide a pathway to university. The enrollment campaign, included an overall concept and identity—implemented through high-level brand positioning, design, strategy, media placement and optimization. The campaign won a 2023 Annual Education Advertising Award.
Display and social media ads won a Gold 2023 Education Digital Marketing Award.
English and Spanish transit advertising, highlighting the benefits and individual programs at OTECH.
Ogden-Weber Technical College (OTECH) sought an innovative marketing campaign to increase enrollment, raise awareness among adults 18–45, and explain how technical education fills a need in career advancement and can provide a pathway to university. The enrollment campaign, included an overall concept and identity—implemented through high-level brand positioning, design, strategy, media placement and optimization. The campaign won a 2023 Annual Education Advertising Award.