EMAIL INVITATION TO JOIN
EMAIL INVITATION TO JOIN

Standard Examiner subscription campaign concept. The newspaper was changing its free online content to a paid subscription format. The challenge was to overshadow what the customers were losing with all of the exclusive advantages of membership.

BILLBOARD
BILLBOARD

The design concept was to make the customer feel as though he/she is invited to something exclusive, not forced to pay for what was previously free.

ANIMATED WEB AD
ANIMATED WEB AD

300x250

EMAIL INVITATION TO JOIN
EMAIL INVITATION TO JOIN

Standard Examiner subscription campaign concept. The newspaper was changing its free online content to a paid subscription format. The challenge was to overshadow what the customers were losing with all of the exclusive advantages of membership.

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CAMPAIGN

NEWS SUBSCRIPTION

STANDARD EXAMINER