UTAH SYSTEM OF HIGHER EDUCATION
COLLEGE IS UTAH
CAMPAIGN
The goals of this two-year, award-winning campaign included addressing higher education misconceptions and barriers, while emphasizing the value and return on investment of higher ed. The goal was also to reach underrepresented adult students, increasing enrollments throughout Utah's 16 public colleges. Messaging focused on all socioeconomic levels, ages/stages-of-life and ethnicities, targeting all areas in Utah. The total campaign won a Gold 2023 Annual Educational Advertising Award.
Digital and static billboards placed throughout the state of Utah.
Multiple videos were created in English and Spanish for TV and display ads. The videos won a Gold 2023 Annual Educational Advertising Award and a 2023 Educational Digital Marketing Award.
The goals of this two-year, award-winning campaign included addressing higher education misconceptions and barriers, while emphasizing the value and return on investment of higher ed. The goal was also to reach underrepresented adult students, increasing enrollments throughout Utah's 16 public colleges. Messaging focused on all socioeconomic levels, ages/stages-of-life and ethnicities, targeting all areas in Utah. The total campaign won a Gold 2023 Annual Educational Advertising Award.